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Tuesday, 23 December 2008 |
By Janet Giacoma
 When you start a business, your vision is to watch it grow which means you must learn how to attract customers. This is extremely crucial when it comes to ensuring the success of your business enterprise.
Thus, it is extremely significant for you to know how to attract customers to your business.
A staggering number of start up businesses and big business have fallen apart simply due to their failure to determine their target audience and how to attract customers. So, to attract new customers and retain existing customers, you have to identify a specific demographic group that will have the interest to buy your products or services.
Let's use a simple example to illustrate the importance of identifying the target audience of any business. Suppose you offer online hair care tips, counseling and related services. This means your range is wide, spanning children to fashion conscious teenagers and women of all ages. This further requires you to formulate varied marketing campaigns that will convey your services to each specific component of the broad market. This requires your marketing campaign |
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Last Updated ( Tuesday, 23 December 2008 )
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